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Welcome to the Sports Media LibGuide. Navigate the tabs at the top of this page and within the page boxes to discover research content related to sports promotion & business; sports journalism; and sports, media, & culture. Questions? Phone, email, chat, or drop by my office (see the box to the right).
- Jerry McRae (Reference Librarian for Kinesiology, Physical Education, and Sports Media)
Advertising Markets
List of PR Directories from O'Dwyer's Public Relations News
SportsBusiness Daily provides current sports news. Access to the full content at this site requires a subscription.
Tips for company or industry research:
NAICS Code Lookup - When researching a company or industry, it is helpful to know its NAICS (North American Industry Classification System) code which identifies the products or services that the company/industry provides. Many of the databases listed below can then be searched by NAICS codes.
To learn more about what the databases below cover, consult the Business Database Coverage Chart. Consult RWWL Library's Business Databases page for additional business resources.
