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Sports Journalism & Sports Media: Sports Marketing

This guide is intended to support the coursework and research of the students and faculty of our AUC member institution’s Departments Sports Journalism, Sports Media & Sports Marketing. Resources here are to directly support these three programs.
  • Last Updated: Apr 15, 2020 2:27 PM
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CORONAVIRUS (COVID-19) March 16, 2020

The Atlanta University Center Robert W. Woodruff Library is closed to the public from March 19-April 30, 2020.  We will provide online teaching and research support during this time.  All events have been postponed.  Please visit for complete information. Thank you.
As your subject librarian, I am still available for your research needs. All faculty and students are welcome to contact me anytime via email at: Thank you and stay safe.


All Sports Image by Competitive Edge Public Domain Image.

Welcome to the Sports Media LibGuide. Navigate the tabs at the top of this page and within the page boxes to discover research content related to sports promotion & business; sports journalism; and sports, media, & culture.  Questions? Phone, email, chat, or drop by my office (see the box to the right).

- Jerry McRae (Reference Librarian for Kinesiology, Physical Education, and Sports Media)

Sports Marketing- Consumer Behavior

Market Analysis

SBRnet logo image

Sports Business Daily logo

SportsBusiness Daily provides current sports news.  Access to the full content at this site requires a subscription.

Sports Marketing- Company Research

Tips for company or industry research:

NAICS Code Lookup - When researching a company or industry, it is helpful to know its NAICS (North American Industry Classification System) code which identifies the products or services that the company/industry provides.  Many of the databases listed below can then be searched by NAICS codes.

To learn more about what the databases below cover, consult the Business Database Coverage Chart.  Consult RWWL Library's Business Databases page for additional business resources.

Reference Librarian

Jerry McRae's picture
Jerry McRae
111 James P. Brawley Drive, SW
Atlanta, GA 30314