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Marketing Research: Find Articles

  • Last Updated: Mar 14, 2024 10:56 AM
  • URL: https://research.auctr.edu/marketing-research
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ARTICLES: WHAT YOU NEED TO KNOW

You will find that many articles are available ONLINE through our Library catalog. In order to read online articles on an off-campus or off-library computer, or even on your personal device, you may be prompted to log in with your school email address and password. If you are having issues with your remote access log-in, contact your .

TRY THIS: Start your search for articles in our online catalog by entering key words or phrases:

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ECONOMICS DATABASES


Online resource of business journal articles covering business, economic conditions, corporate strategies, management techniques, as well as competitive and product information. Includes international coverage. (May require logging in)

Multi-disciplinary resource. Scholarly collection offers full-text coverage of information in many areas of academic study. (May require logging in)

Accountant's online resource. Current news and topic, as well as trends and history influencing accounting and tax issues of the day. (May require logging in)

Source for information on current issues, studies, thoughts, and trends of the legal world. Provides information centered on the discipline of law and legal topics, such as criminal justice, international law, federal law, organized crime, medical, labor & human resource law, ethics, the environment. (May require logging in)

Find company and industry profiles including SWOT reports, market share reports, financial reports, company histories, and industry essays. Research coverage is from scholarly journals, business news sources, and case studies. (May require logging in)

The Business Searching Interface of this resource provides full text articles from Business Week, Forbes, and Harvard Business Review. (May require logging in)

A range of academic subjects and includes full-text access for scholarly journals, trade publications, magazines, and newspapers. (May require logging in)

CQ Researcher is a source for analytical reporting on current and controversial issues of the day. (May require logging in)

Home page of the U.S. Census Bureau, whose mission is to serve as the nation's leading provider of quality data about its people and economy.

JSTOR (pronounced 'jay-store') covers business and economics, as well as public policy and administration. (May require logging in)

Successor to LexisNexis. Articles from newspapers, legal and legislation proceedings, general interest magazines, medical journals, trade publications, company financial information, transcripts, wire service reports, government publications, law reviews, and reference works. (May require logging in)

U.S. Company Data, U.S Company Archive Data, International Company Data, International Company Archive Data, Global Company Financials, Annual Reports, Executive Profiles, Industry Reports. (May require logging in)

Supports the teaching and learning needs of business faculty and students. Developed in collaboration with faculty, students and business librarians to deliver a mix of practical and theoretical content. (Requires log-in)

  • Full text coverage:
  • Spring 1987 - Spring/Summer 1991
  • Subject area:
  • Business and Economics -- Marketing and Purchasing

Applied Marketing Research is a trade journal and is not a peer-reviewed publication.


  • Full text coverage:
  • February 1985 - present
  • Subject area:
  • Marketing

Written for technically oriented professional market researchers and academicians. Articles cover concepts, methods, & applications of marketing research, as well as reviews and comments relating to the research industry and its practices.


  • Full text coverage:
  • Marketing Research: March 1989 - December 2012
  • Marketing Insights: 2013 - present
  • Subject area:
  • Marketing

Marketing Research publishes articles on software reviews, new management tools, legislative issues regarding marketing, research methods and new marketing technologies. In 2013 Marketing Research merged with Marketing Insights.


  • Full text coverage:
  • November 2008 - present

This is an industry profile published once a year by Barnes Reports.